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Foundations and Lines of Transformation of the Catalan Media Landscape

Foundations and Lines of Transformation of the Catalan Media Landscape
Map the observable trend lines in the Catalan media landscape and relate them to the main European lines.

Using a mixed methodology of data tracking currently in Catalonia, this project aims to establish what the future trend lines will be in the context of communication in Catalonia. To do this, a series of indicators are proposed:

  • Tracking information and audience and consumption data - to build a current picture of the state of communication.
  • Establish a comparison with national landscapes of interest (Belgium, Austria, Switzerland, Sweden, Finland, Italy). See if these elements that characterize the landscape are specific to Catalonia and which are common.
  • Identify transformation vectors, based on the dialogue between the information obtained in the previous phase and:
    • Delphi study (selection of Catalan experts and, based on the documents and their analysis, identify future transformation lines according to the needs and particularities of the sector at present, with a prospective view).
    • In-depth interviews with a selection of people from the field.
    • Consultation of documents on scenarios and foresight.

Principal researchers

Joan M. Corbella

Researchers

Bertran Salvador-Mata

This project is funded by the Chair of Futures of Communication